Thrive Sauce company started as a food truck in Portland, Oregon. During COVID, the Owner, Chef Erica, switched from a food truck and restaurant, to selling sauce through online sales and grocery stores. Her sauces won awards, became a hit, and began to grow exponentially. However with issues in trademarking "Thrive," she needed to refresh her brand to expand her growth. Our team worked with her to develop the direction for her to go. We composed a complete marketing plan with new branding materials, a new package design, new package ideas, social media blueprints, and best of all a new name, Mob Sauce!
The Transformation From Thrive to Mob
Working on the project I was placed in charge of the new Logo, new package design, and other rebranding elements. To create imagery that went along with our Mob brand (Mouthwatering. Original. Bold.) To make the brand bold and stand out on the shelf bold letters with white space was used. Then a script font to try and keep a touch of small business personality.
Package Design
Old
New
Switching from labels to Icons makes the package more cohesive while still comunicationg the messege.
Fixed up the hiarchy issue while making the Mob bold.
Condesed the text and switched the font to make the package easily ledgable and dircting further questions to a link to Mob sauce website.
Mockups
